Penguin Books Hype focus: How to Manage Your Attention in a World of Distraction

A practical guide to managing your attention--the most powerful resource you have to become more creative, get stuff done, and live a meaningful life

Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hype focus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.

The most recent neuroscientific research reveals that the brain has two powerful modes that can be unl0cked when we use our attention effectively: a focused mode (hype focus), which is the foundation for being highly productive, and a creative mode (scatter-focus), which enables us to connect ideas in novel ways. Hype focus helps you access each of these two mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines topics such as:

 

• identifying and dealing with the four key types of distraction and interruption;
• establishing a clear physical and mental environment in which to work;
• controlling motivation and working fewer hours to become more productive;
• taking time-outs with intention;
• multitasking strategically; and
• learning when to pay attention and when to let your mind wander wherever it wants to.

By transforming how you think about your attention, Hype focus reveals that the more effectively you learn to take charge of it, the better you'll be able to manage every aspect of your life.