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Kogan Page Branding Your Business

GH₵ 70.00

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Pierre Antiques

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Product details

A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms, photos and illustrations. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing communication and psychological principles to make an impact. 

Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands.  By focusing on the role emotions and senses play in the decision to make a purchase, author James Hammond enables entrepreneurs to improve profits.

Specifications

Key Features

  • Series: Business Success
  • Paperback: 272 pages
  • Publisher: Kogan Page
  • Language: English
  • ISBN-10: 0749462965
  • ISBN-13: 978-0749462963

What’s in the box

Book

Specifications

  • SKU: KO321BM1IK6RTNAFAMZ
  • Production Country: United States
  • Size (L x W x H cm): 5 x 0.7 x 8.5 inches
  • Weight (kg): 0.319
  • Main Material: paper

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Kogan Page Branding Your Business

Kogan Page Branding Your Business

GH₵ 70.00
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