HomeBooks, Movies and MusicBestselling BooksInfluence: The Psychology of Persuasion, Revised Edition
product_image_name-Harper Collins Publishers-Influence: The Psychology of Persuasion, Revised Edition-1product_image_name-Harper Collins Publishers-Influence: The Psychology of Persuasion, Revised Edition-2

Share this product

Harper Collins Publishers Influence: The Psychology of Persuasion, Revised Edition

GH₵ 80.00

8 units left

Order above GHC 150 on Jumia Express items & get free delivery | regular delivery from GH₵ 9.52 to Tema

Promotions

Delivery & Returns

Choose your location

Pickup Station

Delivery Fees GH₵ 9.52
Ready for pickup between 28 November & 02 December when you order within next 23hrs 26mins

Door Delivery

Delivery Fees GH₵ 21.42
Ready for delivery between 28 November & 02 December when you order within next 23hrs 26mins

Return Policy

Free return within 15 days for all eligible items.Details

Seller Information

Pierre Antiques

80%Seller Score

114 Followers

Follow

Seller Performance

Shipping speed: Average

Quality Score: Excellent

Customer Rating: Good

Product details

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

Reciprocation: The internal pull to repay what another person has provided us.

Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.

Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.

Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.

Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.

Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Specifications

Key Features

  • ISBN-13 : 978-0061241895
  • Paperback : 336 pages
  • Item Weight : 9.8 ounces
  • Dimensions : 5.31 x 0.84 x 8 inches
  • Publisher : Harper Collins Publishers
  • Language: : English

What’s in the box

Book

Specifications

  • SKU: HA560BM1AZKLJNAFAMZ
  • Production Country: USA
  • Size (L x W x H cm): 5.31 x 0.84 x 8 inches
  • Weight (kg): 0.3
  • Color: white
  • Main Material: Paper
  • Shop Type: Jumia Mall

Verified Customer Feedback

See All

Verified Ratings (1)

5/5
5 out of 5

1 verified rating

Comments from Verified Purchases (0)

Customers who have bought this product have not yet posted comments

Harper Collins Publishers Influence: The Psychology of Persuasion, Revised Edition

Harper Collins Publishers Influence: The Psychology of Persuasion, Revised Edition

GH₵ 80.00
Questions about this product?

Recently Viewed

See All