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Collins Giants of Enterprise

Name: Giants of Enterprise
Brand: Collins
Price: 90.00 GHS
Availability: InStock

Brand: Collins | Similar products from Collins

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Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

George Eastman and his invention of the Kodak camera;
Thomas Watson of IBM;
Henry Ford and his automobile;
Charles Revson and his use of television advertising to drive massive sales for Revlon;
Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
Andrew Carnegie and his steel empire;
.Sam Walton and his unprecedented retail machine, Wal-Mart.